DB That works out to be one a week, but we pack a lot of them sort of together in kind of six cities in eight days or something along those lines. In terms of filling those events, like now we have a fantastic team; clearly using ONTRAPORT as our system of choice to run all this helps. Then we do a lot of marketing through Facebook ads, a lot of joint ventures, a lot of partnerships with companies now that promote us to their clients because they realize the fact that they might have a great piece of technology or a really good service, but there's a big gap called education where just because you have something that's great, doesn't mean people instantly know how to use it.
They kind of partner with me to do the education piece to help rooms of people to be able to get on board with technology which they benefit from. Finding a relationship that's kind of win-win that works for both of us has been one of the keys to success. Then also having somebody that's actually great, because word of mouth spreads. People go, "You have to go to this event. You've got to see this guy. He's awesome. He can show you what to do." Having done it now for almost 10 years, you just become the go-to person in this space. A lot of it is just getting better and better over time. Then of course credibility from writing books and doing podcasts and speaking and then getting media exposure as well, all those kind of help to really build you to become the expert in your field.
LR Yeah. You've got a finger in like 10 or 12 different pots in terms of like customer acquisition.
DB Yeah exactly. It's a case of people see you over here and they see you here and they see you there. After five or six times they connect the dots and it's like, okay he's the person that I want to work with. It's not any one thing that's like the magic pill, but five or six things all working together creates a bit of a story about who this person is, and that can work for you in your business.
LR Absolutely. If you could kind of like fly back in time, eight almost 10 years like you said, and kind of share a tip with yourself. I always think, if I knew then I'd be in such a different place. If I could have known what I know now. What would that be for you, if you could kind of like give yourself some advice 10 years ago?
DB I think in the beginning, certainly for the first five years of my business, I don't know why, I thought if you're in business, you have to do everything. Every sort of project, I learned how to write it, how to design it, how to kind of market it, and how to send it out, all of those things. When you kind of realize that there's only one of you and there's only 24 hours in a day, and if you want to get a lot done, you can't do it on your own. That's why I never will ever say I'm a self made millionaire, because I don't believe that there is such a thing because you can only become wealthy or become successful in business through other people. Having a team of other people around you and you can start small with just a virtual assistant maybe, that works from a remote office or another part of the world. You can grow that team of two to a team of four to a team of six. Now we have a team of 25 and I would not have the business today without them. Building a team quicker, even if it's just one or two other people and you find the three or four things that you do really good, and just focus on trying to do those and only those things, and then get the team to fill in the gaps. You can be a lot more productive.
LR Yeah. I read a book recently called The Hard Thing About Hard Things. I can't remember. It's a VC guy. I can't remember his name right now, who wrote the book. Basically, the point of the book was it's so hard to hire and manage people to do things that you don't know how to do yourself. How do you feel like if the idea is like focus on your area of specialty or your unique talents, and get other people to do the other things, how important do you think it is to be sort of broad and in your knowledge and know how to do marketing, even if you're not the one doing it?