RP One of the most cliché things, honestly the most cliché things, that I swear by now: mission, vision, values. Swear by it.
LR Shocker, right?
RP I've heard that so much, and I'm like, "Ah, whatever."
LR You're like, "Whatever. Big corporate nonsense." What does that mean for you now?
RP It's how we guide our team. We have an international team, so many different backgrounds, so many different experiences. I have people who've never even worked in design art. Our head of customer success was an AP high school history teacher. We have this mish-mosh, but everyone's committed, and we're guided by those mission, vision, values to put those out there.
LR It's again about clarity and making sure everybody's headed in the same direction. If you could go back in time and give yourself a piece of advice when you were, say, starting that design agency, what would your advice to yourself be?
RP How far back in time?
LR At the beginning of your career. At the beginning of that agency.
RP Don't start an agency. Get into development and build software. I've learned a lot-
LR Sorry. I'm going to interrupt you right there. You consider your design agency, this thing you're doing now, to be a software company?